we architect organizational digital product experience change
We help scope and scale the future by empowering organizations to activate on their collective goals.
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Organizational Change
Traditional organizational change models built on silos and hierarchy aren’t working anymore. Drawing from research, innovation models, service design, and systems thinking, we’ll work together to guide and position you for the future by building an evidence-based case for change and a plan for enablement with measurable metrics to ensure you are building a unique competitive advantage.
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Digital Product Strategy
Build product strategy rooted in customer needs, technological capability, opportunity, and business value so you can cut through the noise and prioritize what matters most.
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Experience Strategy
Experience lives between silos - We’ll help you improve product and service experiences for everyone by taking an ecosystem-wide approach in uncovering data-driven and human-centered insights.
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AI Strategy
We see past the hype and understand AI systems need to be designed as co-intelligent to human ingenuity, context, and value. We understand the evolving AI landscape and will help you define an AI strategy that meets your goals, constraints, and future-forward values.
Insights-driven strategy for change.
culturlab merges the rigor of evidence-based insight with the art of strategic foresight to deliver clarity with confidence so you can drive transformation, navigate change, and make decisions that matter.
We do research and strategy in:
Business and Organizational Change Management
We employ methods born out of service design, human centered design, and systems thinking to help you redesign your organization and processes to effect change.
Make better decisions by leveraging mixed-methods qualitative and quantitative data to understand your entire ecosystem, build a connective, future-oriented strategy, and generate a competitive advantage.
Build new products, services, and ventures that address emerging behaviors, markets, and technologies.
Technology, Innovation, and AI
We employ product thinking, market and user experience research, and an experience architecture perspective to bring your product and innovation strategy to the next level.
Build product strategy rooted in a deep understanding of customer needs, technological capability, and business value so you can cut through the noise and prioritize what matters most.
Develop an AI strategy that enables you to achieve a clear vision driven by service delivery and people enablement.
Experience
We employ qualitative and mixed-methods research including interviews, focus groups, digital ethnography, contextual inquiry, surveys and statistical data analysis so you can understand your users in their own contexts and spaces.
Improve product and service experiences across all touch-points by aligning backstage and organizational processes using data-driven and human-centered insights.
Improve employee experience, value, and efficiency using data-driven and human-centered insights.
Resilience
With backgrounds in biomimicry and human geography & environmental justice, we offer a reduced rate to organizations seeking to change our collective futures in a more just, sustainable, and ecosystem-centered way.
Build resilient and sustainable businesses and organizations that can weather the unpredictable future.
We help organizations like yours not just keep up, but forge ahead.
Interested? We’re just starting out, so