We provide strategic direction, build a case for change, and discover your competitive advantage, all so you can make decisions that count.
Our goal is to drive you forward through our strategy, insights, coaching, and guidance.
Our specialty is using a bespoke mixture of qualitative, ethnographic, and quantitative methods to answer the right questions at the right time to drive forward momentum. We use research to systematically explore a problem, behavior, process, or opportunity. We combine this with strategic foresight to create a structured way of anticipating the future so we can prepare for it.
We also won’t toss you a powerpoint and leave. With our extensive background in human-centered design, behavior change, and technological innovation, we’re equipped with the right combination of methods and approaches to guide you through a tough organizational change journey or product lifecycle.
We believe research and strategy are both more impactful, and in the long term faster, when approached with an eye towards interventions at multiple levels and across silos in an organization. We architect change by bringing people and insights together throughout the process.
You can expect:
our change is architected
Architecting change requires more than a vision; it demands forging a strategic path that makes tough choices to prioritize actions and anticipates a cascade of impact. It necessitates bringing “squishy” concepts like vision and aim together with “tight” necessities like frameworks, roadmaps, and clear next steps. We’ll first discover and diagnose and then work together build a clear, coherent strategy that is cost-effective, impactful, and achievable.
our insights are insightful
This means they aren’t facts, findings, or validations. A good insight is defined both by what it is and by what it does: an underlying truth that’s obvious in retrospect yet unknown at the start while providing an unexpected perspective shift that enables change.
Whatever it ends up being, a good insight will challenge you, reframe your thinking, and open a new path forward.
This means it’s not a lofty sounding theme for the year with no implementation backbone. It’s not a plan; it’s about making tough choices. We know a good business idea is meaningless without the organizational will and alignment to bring it to life.
Good strategy will use a why to address where to go and where not to, and define how to execute on a path forward.
